JUICE HOUSE × ROOFING PROS USA

Account Performance Snapshot

◗ CAMPAIGN ACTIVITY & PAYMENT ALIGNMENT · JUNE 23 – AUG 4, 2026

Lead delivery organized by operational campaign periods (active vs. paused), aligned to payment. Figures reflect lead status as of August 4, 2026.

The short version

Juice House campaigns paused in June due to missed payment. After payment resumed, campaigns reactivated on July 9 and generated 118 leads before being paused again. The $92,500 outstanding maps to the active July service window.

Leads delivered
while active

118

after payment

Residual leads
while paused

late-arriving

Signed / claim pipeline leads

JobNimbus status

Dead leads

this window

Outpriced

of 38 dead leads

Unpaid, active window

$92.5K

4 invoices

Campaign Activity, Delivery Tracked Payment

Paused

June (pre-payment)

Payment lapsed → campaigns off

~1 lead

▲ Payment
$50K (6/30) + $28K (7/8)

Reactivated Jul 9

Active

Jun 30 – Jul 18

Paid → campaigns reactivated

118 leads delivered

▼ Payment stopped

Paused

Jul 19 – Aug 4

Invoices unpaid → campaigns off

4 residual / late

Active: delivering after payment Paused: non-payment Residual / late-arriving

Delivery closely tracked campaign status: near-zero while paused, then 118 leads once reactivated after payment, then back to a few residual leads when payment stopped. Juice House did not continue actively generating leads during non-payment.

Invoices, Payment Status & Campaign Period

Invoice period	Campaign	Payment	Amount
July, week 2	Active	Unpaid	$28,125
July, week 3	Active	Unpaid	$28,125
July, week 4	Active, pausing	Partial	$8,125
August, week 1	Paused	Unpaid	$28,125
Total outstanding			$92,500

$92,500 outstanding as of August 5, 2026. The next weekly invoice ($28,125) issues August 6, bringing the balance to $120,625 unless the current amount is cleared beforehand.

The three unpaid July invoices correspond to the active service window during which 118 leads were delivered. The August invoice falls in the paused period after payment stopped, with only residual leads arriving. Delivery aligned with paid, active campaigns.

Juice House Lead Delivery

Sources, active July window

Multi Channel104
Website8
Meta ads8
Yelp2
Total delivered122

122 leads total: 118 during the active post-payment window, and 4 residual after deactivation.

Funnel status, delivered leads

In progress (active)49
Appointments booked24
Signed / claim pipeline leads11
Dead leads38

Status per JobNimbus. The 11 signed / claim-pipeline leads include deals in adjustment and Payne Law stages; contract values pending a deals export.

Engagement Context, Since Inception

Metric	Engagement to date (Mar 2 – Aug 4)	Active July window
Leads delivered by Juice House	495 · 435 multi-channel	118 · while active
Appointments booked	104	24
Signed contracts	64	11
Dead leads	245	38

Engagement totals are cumulative since inception (Multi Channel began March 2) and include recorded close-dates. Delivery over the engagement was not continuous. It started and stopped with campaign activation, which tracked payment. The active July window figures reflect current lead status.

Why Deals Died

38 dead leads in this window. Reasons are logged on 15 so far; the clear leading cause is non-viable properties, not price or execution.

Lead / property · 10

RP-side · 3

Price · 2

Counts are of the 15 window dead leads with a logged reason so far; the remaining 23 are pending.

10Lead / property quality

Non-viable properties (mostly mobile and single-wide trailer homes flagged as unbuildable) plus not-interested. The leading reason deals die in the window, a lead-fit issue rather than price or execution.

3RP-side

Lost to a competitor or claimed no prior contact. On the notes, most of these don't reflect a Roofing Pros execution gap (e.g. homeowners who own their own roofing company or didn't recall submitting).

2Outpriced

Competing cash quotes came in lower, the 2 outpriced losses noted above. Mostly shingle and mobile-home jobs.

Opportunities to strengthen performance

Refine lead targeting and property fit: Non-viable properties, primarily trailers and single-wide mobile homes, are the leading source of disqualification. Aligning on tighter geographic and property filters will improve lead quality and reduce unworkable opportunities.
Improve follow-up on overnight leads: One identified opportunity was secured by a competitor before morning outreach. A faster follow-up process will help Roofing Pros capture more time-sensitive leads.
Complete lead-reason tracking: Only 15 of the 38 inactive leads have logged reasons. Completing the remaining July records, the June gap, and future inbound leads will provide a more comprehensive view of performance and allow Juice House to optimize lead-gen strategy.
Align on "Contract Signed" criteria: Confirm whether deals in "Adjustment" or "Payne Law" should be counted as signed contracts, then update JobNimbus reporting accordingly to ensure conversions are accurately represented.